Communications

Program advisory committee meetings are primarily intended to provide the members an opportunity to interact with program personnel, evaluate the program’s learning environment, and assess the progress of the program’s goals and initiatives.

Advisory committees should strive to streamline formal face-to-face meetings as much as possible.  Industry professionals will demand that you utilizing their time and expertise efficiently. Providing materials for review in advance, either by email, regular mail, or other digital technologies, can ensure that meeting time is reserved for interactive discussions and decision-making.

How do I best communicate the schedule of meeting?
Organized meetings are one of the keys to a successful advisory committee. Establishing a meeting schedule at the beginning of the academic year will allow committee members to plan their calendars accordingly.

Meeting Correspondence Steps

communication steps

How often should my committee meet?

Each committee must meet a minimum of two times annually. (Electronic meetings are acceptable). The work plan will dictate the number of meetings. Meetings should NEVER be called simply for the sake of holding a meeting.

What is the attendance requirement?

Attendance must be tracked and members who are not able to make the agreed upon number of meetings should be dismissed from the committee.

Every committee should occasionally invite the instructional chief executives (e.g., chancellors, presidents, superintendents, or principals) to participate at their meetings. The presence of executive personal underscores the importance of the committee and the value of the program within the community. During meetings with executive attendance, members should feel welcome to provide feedback regarding institutional issues that impact the program’s capacity to meet the student’s instructional needs.

NOTE: Committee members enjoy interactions with the students in the program! Invite students to meetings on a regular basis to: give presentations, allow time for mock interviews or other interactions, and provide students the opportunity to serve on a discussion panels.

When is the best time to schedule meetings?

Meeting times should be convenient for the business/industry members and scheduled as far in advance as possible. Regardless of what time a meeting is scheduled, most members will appreciate refreshments.

How long should each meeting last?

A meeting does not need to be long to be effective. The constant should be quality of content, not time. Most meetings will last one to two hours given the nature of the agenda. When it comes to scheduling, most committee leaders generally underestimate the time required to facilitate meaning meetings as well as the time members are willing to commit.

Where should I have my meetings?

More important than where the meeting is held is to communicate the schedule of the meetings with as much notice as possible. Meetings can be held at educational institutions, a local restaurant, or the company. Regardless, the location should be whatever is most convenient for the majority of the committee’s members.

Do we need subcommittees?

Subcommittees are a great way to tackle large or specific issues and avoid redundancy during meetings. Subcommittees may be responsible for researching topics and presenting the committee with recommendations for voting or other consideration.

Meetings

Meeting discussions should focus on the agenda, and every attempt should be made to involve each member. Time should be allowed for open, free discussion on the strengths and weaknesses of the program. The committee chair should be able to draw on the expertise of individual committee members and not let any one member or school official dominate the discussion.

Why should I establish ground rules for meetings?

The committee should establish meeting ground rules so that all committee members have common knowledge for how meetings will be conducted. Ground Rules should be agreed upon annually by the committee and be kept as part of the committee handbooks. These rules could include the following:

  • Encourage everyone to participate equally
  • Share ideas freely
  • Provide constructive suggestions rather than negative criticisms
  • Stay on track and on time
  • Be concise

What should my role be for the advisory committee meetings?

The program teacher/faculty/program director’s role is to:

  • provide clarifying information to the members
  • listen to the committee’s recommendations and feedback

Facilitation of the meeting should be done by the committee chair!

Snapshot from the Field

Cody WeberOur Ag Ed Advisory Committee (consortium) is composed of numerous leaders within every facet of the industry, which includes a variety of local agriculture professionals. This Ag Ed Advisory Committee has been operating since 2002, meeting at least four times a year to discuss goals that are in place now to ensure student success. In order to maximize the available resources for students to choose a valuable SAE, which will teach them skills pertinent to their future career, the agriculture department has implemented ways to ensure our students will have a great SAE experience. Recently, we adopted a new office position within our Advisory Committee of SAE coordinator. This person specializes in assisting students with finding possible SAEs, particularly placements.

Two years ago, we restructured the Advisory Committee to encompass a grants manager. The primary purpose for the grants manager is to seek out and initiate grants for the program and maintain a grants notebook. Hopefully with this person in charge of grants, the program will be able to sustain our forecasted budget crunches.
Cody Weber, Agriculture, Limon High School

Meeting Dynamics

Well-organized meetings add to the advisory committee’s effectiveness. Busy committee members are more likely to remain involved when their time is used well. An evaluation should be given after each meeting.

Tips for Streamlining Meetings

  • Make sure you have an agenda for every formal meeting.
  • Agendas and meeting materials should be distributed ten working days prior to each meeting.
  • Meeting agendas should have regularly scheduled topics (agenda samples). Set the tone for the meeting.
  • Put times down on the agenda if you have trouble staying on task.
  • Make sure that any equipment/technology you are using for conducting the meeting is ready to go in advance (i.e. phone conference capabilities are already on.)
  • Start and end on time.
  • Give each committee member a notebook to store all their documentation and encourage them to bring the notebooks to each meeting. (This allows you to review any old discussions items quickly.)
  • Try to identify “theoretical discussions” and make sure those items are saved for the end of your agenda. Likewise, make sure all of your “action” items occur toward the first half of the meeting.
  • If possible, assign any individual tasks or information gathering prior to the meeting. This will eliminate unnecessary meetings.
  • Give an end of meeting evaluation.

Meeting Minutes: It’s a Process

All advisory committees and subcommittee meetings must have written minutes. Minutes are the official record of the committee’s activities. They help members understand the group’s progress, concerns, decisions, and actions. Copies of all agendas and past meeting minutes should be on record with the secretary, with the department head, and/or on the advisory committee’s or educational institution’s website. (Note: Public access to advisory committee meeting minutes is a requirement for accreditation.)

meeting minutes

What should be on the agenda?

The agenda should follow the Program of Work for the year and encompass all aspects of the program. Focusing on a variety of issues will keep conversations productive and stimulating. Meeting foci commonly include: resource generation, student learning initiatives, student demographics and trend data, facility resources, intern and graduate placement, faculty and student recruitment and retention, forecasting of employment opportunities and strategic planning, curriculum and student assessment, program policies and procedures, and professional development opportunities.

Committees should focus discussion on what the program should be doing instead of on what the program is currently doing well.

Am I required to have meeting minutes?

Yes, All Advisory Committees are required to keep the minutes from each meeting on file with the CTE director. Advisory Committee meeting minutes (with program specific guidance) must be kept on file for the previous five years or back to date of approval for new programs. Meeting minutes should capture action items and other critical information that occurred during the meeting.

What will happen to my program if minutes are not recorded?

Programs found not to be in compliance with these requirements may be placed on a one-year conditional approval by the CCCS program director. If conditional requirements are not met, approval will be revoked. For more information, see the Administrator’s Handbook.)

Communication Strategies

Advisory committees should create communication channels that help to maintain close employer-educator relationships that go beyond those established through formal meetings. The ability of the committee to make decisions during meetings will depend to a large extent on how well the members communicate between meetings. Don’t hesitate to involve committee members in all school or college events, such as fundraisers and exhibitions. Notifications on activities at the school/college work well to broaden the advisory committee member’s knowledge about the overall institution not just the specific program.

Communication Strategies
Impact documents

  • One-page snapshots that keep the committee updated on current events
  • Informal: compact, typically one page, shared through email or posted on website
  • Internal press releases; updates on new activities, processes, and/or results
Periodic highlights

  • Typically one-page; covers a time period (month or semester)
  • Summary of major activities or accomplishment
Annual report

  • Include general student outcome data (how many students are in the pathway, how many graduated, etc.)
  • Concise information on significant program and committee accomplishments
  • Disseminate to members and the community
Newsletters

  • Impact documents such as periodic highlights and annual reports can be distributed in the form
    of newsletters
  • Assembly and layout of the newsletters could be assigned as student projects

Using Technology for Communications

Most people conduct meetings as the prime way to communicate because a face-to-face meeting is comfortable for them, but that method may not be the best for using the committee’s time wisely. Listed below are some categories and descriptions of some connective technologies that you might consider using in communicating with your advisory committee:

TechnologyDescriptionExamples
1. BlogsA blog is an on-line journal that you share with other people. People can post entries and others can read, write or edit this journal. You can develop a blog for your existing website or there are several sites that offer free blog hosting.www.blogger.com
www.livejournal.com
www.wordpress.com
www.twitter.com
www.edmodo.com
2. Collaborating & file sharingAllows you to create and share your work online. Applications include documents, spreadsheets and presentations. You can upload from and save to your desktop, edit anytime and from anywhere, and choose who can access your documents.www.google.com
www.dropio.com
3. Groups and listservs/emailThe Internet provides a fast and efficient medium for communication between committee members and for committee management. Groups allow a set of people to have discussions about common interests. Groups can discuss, upload, and share files.www.groups.google.com
www.groups.yahoo.com
www.gmail.com
www.hotmail.com
4. Meeting schedules and invitationsA meeting schedule is an online productivity tool that allows you to arrange and schedule meetings (and other events). Usually the tool sends out invitations to participants proposing times; summarizes their responses; updates you on the results; sends confirmations and reminders prior to meetings.www.doodle.com
www.evite.com
www.meetingwizard.com
5. Online surveys, polls, and registrationsYou can create and publish customized surveys in a short amount of time. You send out invitations to the survey via email and the participants can go online to take the survey. Services allow you to collect, sort, and analyze the responses. This would be an excellent tool to survey your business partners on hiring trends, skill needs, or just about anything related to information that you need from them.www.surveygizmo.com
www.surveymonkey.com
Google Docs and Forms,
www.google.com
6. PodcastingPodcast is a buzzword to describe downloading audio or video files from the Internet to a portable device (IPod or MP3 player). You might wish to video a meeting or a workshop so that others who could not attend can see it in a podcast form.www.mypodcast.com
7. RSS news feedsRSS stands for Really Simple Syndication. It’s an easy way for you to keep up with news and information that’s important to you, and helps you avoid the conventional methods of browsing or searching for information on websites.www.feedforall.com
www.google.com/reader
www.digg.com
8. Social networksA social network site is an online community of people who have a common interest. Your advisory committee could build a profile (who, what, where, why) and then share files, have a discussion, and even have subgroups (subcommittees).www.facebook.com
www.Linkedin.com
www.twitter.com
www.ning.com
9. TeleconferenceTeleconference is a telephone between participants in two or more locations. Teleconferences are similar to telephone calls, but they can expand discussion to more than two people. This works well for small subcommittee meetingswww.instantconference.com
10. Text messagingTexting is the common term for sending a brief text message over cell phones. This would be a great way to remind someone of a meeting on the day of the meeting.Individual phone plans
11. Video sharing/
video blogging
Allows you to post and download videoswww.youtube.com
12. Web conferencing or video conferencing and VOIPWeb conferencing tools allow you to meet online rather than in a conference room. A webinar is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast. A webinar can be collaborative and include polling and question-and-answer sessions to allow full participation between the audience and the presenter. VOIP technology allows you to make telephone calls over the Internet (converts voice signals into data streams that are sent over the Internet and converted back to audio by the recipient’s computer)www.webex.com
www.skype.com
www.gotomeeting.com
13. WebsiteIf the program has a link on the institution’s website, the committee should be able to make good use of it. Ideally, it would provide at least two links:
Public access link—This link would lead the viewer to information that is of interest to the public, such as general information on the program and the activities of the committee.
“Committee members only” link—This link would provide a connection point for committee and subcommittee members. This is the equivalent of the “back office” area reserved (by password protection) exclusively for authorized personnel.
Google sites, www.google.com
www.yola.com
Your institution's website
14. WikisA wiki is basically a website that allows everyone who registers to add and change content. The most common wiki application is Wikipedia, an online encyclopedia. Wikis are easy to use as all you need is a computer, a web browser, and an Internet connection—no software, no website skills – to begin having very interactive communications with many people simultaneously.www.wikispaces.com
www.wikipedia.com