Marketing Applications furthers student understanding and skills in the various marketing functions. Students coordinate channel management with other marketing activities, discuss the nature of marketing plans, generate product ideas, coordinate activities in the promotional mix, and demonstrate specialized sales processes and techniques. Economic and financial concepts are also stressed throughout the course. Current technology will be used to acquire information and to complete the projects. Throughout the course, students are presented problem solving situations for which they must apply academic and critical-thinking skills.

Formal reflection is an on-going component of the course along with four projects.

INSTRUCTIONAL AREA: Communication Skills
Write persuasive messages (CO:031) (SP)
Prepare simple written reports (CO:094) (SP)
» MKTC.05.05.k
Write executive summaries (CO:091) (SP)
» MKTC.05.05
INSTRUCTIONAL AREA: Customer Relations
Discuss the nature of customer relationship management (CR:016, CR LAP 2) (CS)
» FINC.10.03.a, MKTC.12.03.a
Explain the role of ethics in customer relationship management (CR:017) (SP)
» FINC.10.03.b, MKTC.12.03.b
Describe the use of technology in customer relationship management (CR:018) (SP)
» FINC.10.03.c, MKTC.12.03.
Describe the nature of taxes (EC:072) (SP)
» FINC.02.04.b, MANC.02.04.b, MKTC.02.04.b
Analyze impact of specialization/division of labor on productivity (EC:014, EC LAP 7) (SP)
» FINC. 02.05.b, MANC.02.05.b, MKTC.02.05.b
Explain the concept of organized labor and business (EC:015, EC LAP 5) (SP)
» FINC. 02.05.c, MANC.02.05.c, MKTC.02.05.c
Explain the impact of the law of diminishing returns (EC:023) (SP)
» FINC. 02.05.d, MANC.02.05.c, MKTC.02.05.d
Describe the economic impact of inflation on business (EC:083) (SP)
» FINC.02.06.e, MANC.02.06.e, MKTC.02.06.e
Explain the concept of Gross Domestic Product (GDP) (EC:017, EC LAP 1) (SP)
» FINC.02.06.d, MANC.02.06.d, MKTC.02.06.d
Discuss the impact of a nation’s unemployment rates (EC:082) (SP)
» FINC.02.06.c, MANC.02.06.c, MKTC.02.06.c
Explain the economic impact of interest-rate fluctuations (EC:084) (SP)
» FINC.02.06.g, MANC.02.06.g, MKTC.02.06.g
Determine the impact of business cycles on business activities (EC:018, EC LAP 9) (SP)
» FINC.02.06.h, MANC.02.06.h, MKTC.02.06.h
Explain the nature of global trade (EC:016, EC LAP 4) (SP)
» FINC.02.07.a, MANC.02.07.a, MKTC.02.07.a
Describe the determinants of exchange rates and their effects on the domestic economy (EC:100) (SP)
» FINC.02.07.b, MANC.02.07.b, MKTC.02.07.b
Discuss the impact of culture and social issues on global trade (EC:045, EC LAP 24) (SP)
» FINC.02.07.c, MANC.02.07.c, MKTC.02.07.c
INSTRUCTIONAL AREA: Emotional Intelligence
Explain ethical considerations in providing information (EI:038) (SP)
» FINC.13.01.b, MANC.08.01.b, MKTC.15.01.b
Persuade others (EI:012) (SP)
» MKTC.05.08.a
Demonstrate negotiation skills (EI:062, EI LAP 8) (SP)
» MKTC.05.08.b
Explain the nature of stress management (EI:028) (SP)
INSTRUCTIONAL AREA: Financial Analysis
Describe the need for financial information (FI:579) (CS)
» FINC.18.01.a
Describe the nature of cash flow statements (FI:091, FI LAP 6) (SP)
» FINC.06.02.a, MANC.04.02.a, MKTC.08.02.a
Explain the nature of balance sheets (FI:093) (SP)
» FINC.06.02.c, MANC.04.02.c, MKTC.08.02.c
Describe the nature of income statements (FI:094, FI LAP 4) (SP)
» FINC.06.02.d, MANC.04.02.d, MKTC.08.02.d
Describe the nature of budgets (FI:106, FI LAP 3) (SP)
» FINC.14.08.a, MANC.11.08.a, MKTC.19.07.a
Explain the nature of stress management (EI:028) (SP)
Describe marketing functions and related activities (MK:002, MK LAP 1) –REVIEW
» FINC.09.01.b, MKTC.11.01.b
Explain factors that influence customer/client/business buying behavior (MK:014) (SP)
» FINC.09.02.a, MKTC.11.02.a
Demonstrate connections between company actions and results (e.g., influencing consumer buying behavior, gaining market share, etc.) (MK:019, MK LAP 3) (SP)
» FINC.09.02.c, MKTC.11.02.c
INSTRUCTIONAL AREA: Professional Development
Use time-management skills (PD:019, OP LAP 1) (SP)
Demonstrate appropriate creativity (PD:012) (SP)
INSTRUCTIONAL AREA: Channel Management
Coordinate channel management with other marketing activities (CM:007) (SP)
Explain the nature of channel-member relationships (CM:008) (SP)
INSTRUCTIONAL AREA: Marketing ‐ Information Management
Explain techniques for processing marketing data (IM:062) (SP)
Explain the use of descriptive statistics in marketing decision making (IM:191) (SP)
Identify sources of error in a research project (e.g., response errors, interviewer errors, non-response errors, sample design) (IM:292) (SP)
Evaluate questionnaire design (e.g., types of questions, question wording, routing, sequencing, length, layout) (IM:293) (SP)
Assess appropriateness of marketing research for problem/issue (e.g., research methods, sources of information, timeliness of information, etc.) (IM:428) (SP)
Explain the nature of marketing plans (MP:007, MP LAP 1) (SP)
Explain the role of situation analysis in the marketing planning process (MP:008) (SP)
Explain the nature of sales forecasts (MP:013) (SP)
INSTRUCTIONAL AREA: Product / Service Management
Identify methods/techniques to generate a product idea (PM:127, PM LAP 11) (SP)
Generate product ideas (PM:128) (SP)
Describe the nature of product bundling (PM:041) (SP)
Describe factors used by businesses to position corporate brands (PM:207) (SP)
Explain the components of advertisements (PR:014) (SP)
Explain the importance of coordinating elements in advertisements (PR:251) (SP)
Identify types of public-relations activities (PR:252) (SP)
Discuss internal and external audiences for public-relations activities (PR:253) (SP)
Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences (PR:254) (SP)
Explain considerations used to evaluate whether to participate in trade shows / expositions (PR:255) (SP)
Explain the nature of a promotional plan (PR:073) (SP)
Coordinate activities in the promotional mix (PR:076) (SP)
Explain the impact of sales cycles (SE:380) (SP)
Differentiate between consumer and organizational buying behavior (SE:112) (SP)
Identify emerging trends for use in selling (SE:404) (SP)
Discuss motivational theories that impact buying behavior (SE:359) (SP)

» = Colorado standard